992The Net
and the Future
With the rapid expansion of the Internet over the entire globe companies have been forced
to re apply their understanding of the way they do business. With the advent of online shopping many paradigms have shifted.
What was the routine 20 years ago no longer apply. Companies now realize that a vibration online presence is a must. Big corporate
companies such as Wal-Mart lead the way. While the majority of companies are not into marketing directly over the net the
ones that do now realize that the future marketing concepts will apply within this envoirment at least for the near future.
A net presence is a must for all companies. This will insure that the latest technology
that’s available will be used. The marvels that we see now are only a few years old. Websites are becoming more and
more sophisticated and beautiful to say the least. Many webmasters see the developments of websites as an artistic endeavour
and take pride in their work. Companies realize that an online presence that is astutely good is an effective way to grab
the consumers attention and that will continue to determine the development of the web and all of its aesthetics.
It remains to be seen how effective professions such as accountant and lawyers use this
market but there is no doubt that those in the retail market will always be miles ahead in the rapid development on the Internet.
And that should continue to present great opportunities for the consumer to buy his products creating a win situation for
all involved.
